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New Durex ad: How to sell Kamasutra to Japanese

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DailyBiteSep 01, 2015 | 13:14

New Durex ad: How to sell Kamasutra to Japanese

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Is Modi sarkar afraid of a sexual revolution in India?

This morning, as part of a teaching assignment at one of the Bangalore’s leading mass communication institutes, we ended up discussing the porn ban.

In a classroom of 40, with six boys and the rest girls - all in their 20s. This was one hot subject that made sense to most.

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Mincing no words and sharing a vast range of emotions, from repulsive anger towards the BJP government for force feeding Hindutva down their throats (with the beef ban, sadhvis and their child breeding logic, censorship, et al) to abject disappointment at the way Modi, considered a youth icon, is not bringing change. These youngsters feel suffocated, have sexually bottled up emotions and seem confused with the way the government is invading their privacy and freedom.

Dirty secrets

Let’s face it. Most youngsters in the land of Kamasutra grow up on a staunch, self imposed diet of sexual self discovery. Their exploration largely involves masturbating awkwardly, borrowing and buying imported porn magazines and downloading X-rated films.

In the lonely life of the average desi youth, porn plays an important role.

It is also a much needed release in a highly asexual, stifling environment of ours, where conservative parents shudder to kiss openly or indulge in any other display of affection. Especially, in homes where the youngest child still sleeps in the middle or ageing grandparents hover around. Where girls are stereotypically asked to cover their breasts and not talk to strangers waiting outside their educational institutions on bikes, hoping to catch a glimpse of their bare legs. Where a mother hides sanitary napkins and never really openly educates her daughter about what she is to expect when her school skirt is suddenly stained dark brown. Where schools treat sex education like a strange, deadly disease. Where daughters are prohibited from entering the temple, the same way they are stopped from crossing the kitchen's threshold during their period. Where young couples can’t even find a decent place to make out, leave alone have sex. The price of pleasure always high – always hidden, always hellish. Read more here.

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Last updated: September 01, 2015 | 13:14
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