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LIFE

 |  3-minute read
Patanjali, Breathing, Yoga, Health

Do we have to now learn how to breathe?

Apparently, we are not breathing well enough! Here are some tips on fixing that.

HUMOUR

 |  3-minute read
Apps, Kimbho, Patanjali, Ramdev

Ramdev to launch Kimbho to compete with WhatsApp – here are 5 other brilliant app ideas he can launch

Make My Mandir is the one-stop solution to all your Ayodhya woes.

VARIETY

 |  4-minute read
Pseudoscience, Patanjali, Gomutra, Cow urine

Go Mutra! India may just make cow urine science a million-dollar baby

One cow's waste is man's profit.

VARIETY

 |  3-minute read
Patanjali, Fair skin fixation, Fairness creams, Baba Ramdev

Relief, Patanjali doesn't think dark skin is a sickness. Sadly, Indians still do

Unfair? You bet.

VARIETY

 |  It Could Happen to You  |  5-minute read
Richest Indians, Balkrishna, Ramdev, Patanjali

Acharya Balkrishna is India's 8th richest: What it tells us about Patanjali's dream run in FMCG

Ayurveda is a tough science and was created at a time when modern packaging wasn’t around.

VARIETY

 |  Rough Cut  |  5-minute read
Corruption, Yoga, Patanjali, Baba Ramdev

Ramdev's biographer reveals what she learnt about yoga baba

Priyanka Pathak-Narain speaks to Kaveree Bamzai about her new book Godman to Tycoon — The Untold Story of Baba Ramdev.

ART & CULTURE

 |  4-minute read
Book Extract, Corruption, Yoga, Baba Ramdev

How Baba Ramdev seduced a reluctant CEO

[Book extract] While Ramdev was scheming and strategising, and Balkrishna was fighting serious charges of forgery, neither had the mental bandwidth for business.

VARIETY

 |  13-minute read
Yoga, Baba Ramdev Phenomenon, Patanjali

The truth I learnt about Ramdev and Patanjali

[Book extract] Within a decade, the young boy reduced his 'permanent disability' to a temporary aberration. He could walk again.

VOICES

 |  5-minute read
Baba Ramdev, Patanjali

Why Baba Ramdev's Patanjali has my family's full trust

The swadeshi brand will beat the MNCs and demolish their monopoly in the Indian market.

POLITICS

 |  Angiography  |  7-minute read
Narendra Modi, Patanjali, Baba Ramdev, Patanjali Yogpeeth

Tax-exempting Patanjali Yogpeeth is achhe din for Hindutva capitalism

The ‘medical relief’ and ‘yoga’ clauses cited by the I-T Appellate Tribunal are bogus since there’s nothing free in Baba Ramdev’s aggressive swadeshi marketing.