Airtel will let post-paid users carry forward data and that's the way it should be
The telco's post-paid customers will find this move game-changing.
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For a change, or like the old days when Jio did not quite exist, Airtel brings in a move that is likely to change the world of mobile data in India. Airtel, India's leading telecom operator, launched "Project Next" on July 10.
Under this project, the telecom giant plans to “deliver all services across touch points in a seamless digital way”. With plans for investment of about Rs 2,000 crore over the next there year, Airtel plans to bring in a slew of digital innovations.
The first in the line of several game-changing moves, however, is that Airtel is finally making it possible for its post-paid subscribers to carry forward unfinished mobile data as a part of their "Data Roll Over Promise".
From August 1, Airtel post-paid customers will be able to use their unused data as it will be added to their next cycle of billing. According to Airtel, "This new-to-the-world innovation will ensure zero data wastage for customers and brings unmatched value to the Airtel post-paid proposition."
In addition to that, the telecom giant has also introduced Airtel Secure, a digital smartphone protection suite, which will allow customers to protect their smartphones against accidental or liquid damage.
Under "Project Next", Airtel also plans to improve over 2,500 physical and mortar stores across the country. According to an NDTV report, two stores (in Gurgaon) have already been upgraded, and are now equipped with a "Social Wall" digital screen that lets visitors interact with it and explore company’s various services.
Gopal Vittal, the MD and CEO, Bhart Airtel (India & South Asia) said to Economic Times, "This is a first step towards transforming Airtel into a being complete digital telco”, adding that Airtel will come up with more initiatives in the next 12-18 months under the Project Next.
Airtel’s data-rollover option combined with its lucrative data plans are once again helping the telco gain momentum as a key player in the market, something that was slowed down by the disruption caused by Jio’s entry into the industry. Following Jio’s model Airtel has already introduced several inexpensive data heavy plans in its arsenal.
Especially for post-paid customers, Airtel introduced the Airtel Surprise Offer (that was later extended and renamed the Airtel Monsoon Surprise Offer) that gave customers 30GB of free 4G data up to three months (10GB per month).
Airtel’s plans are a good omen for the telecom sector as a whole and should definitely be the model that is followed all across the industry in the future.