From Mughal emperors to Sufi saints, Holi has meant a great deal beyond tight religious boundaries. Its colours have made all of that melt away, so we could be 'us'.

Rang laye sang: How Holi encapsulates India’s cultural rainbow

While the jury is out over whether the recent detergent ad showing Holi promotes community enmity or amity, it sure is telling kids playing Holi with balloons is fine. No. It’s not.

Please tell your children it's not okay to hit women with water balloons in the name of Holi!

The trolls did not realise that they unintentionally helped spread the message of peace too.

Trolls, wash your minds with the detergent whose ad you're needlessly slamming!

In attacking an ad that showed a beautiful message of friendship and peace, bigoted trolls did not realise that they unintentionally helped spread the same message too!

Those who are boycotting Surf Excel are the same who deleted Snapchat instead of Snapdeal!

Detergent ad controversy: The biggest stain

Can we please keep our children away from the narrative which says 'we are different but together'?

surf excel advertisement

Rang laye sang: How Holi encapsulates India’s cultural rainbow

Please tell your children it's not okay to hit women with water balloons in the name of Holi!

Trolls, wash your minds with the detergent whose ad you're needlessly slamming!

Detergent ad controversy: The biggest stain