8 Instagram engagement tips to increase your followers
Instagram is not just a photo-sharing app anymore. Every day we wake up to some influencer talking about what they ate this morning, what they wore last night and what their skincare routine looks like. (We hope by now you know it’s all paid.)
But in the past few months, you can see many of them complaining about the changed Instagram algorithm and how they are not able to reach the massive audience that they did in the past. Goes ithout saying, it is a struggle for the new ones.
While trying to increase their engagement, budding influencers, business pages and other Instagram users with public accounts often end up posting stuff the wrong way. If you are one of these and struggling with those like, share, save, comment and follow buttons, we’ve got you covered.
Here are a few tips that can help you increase your overall Instagram engagement.
8 TIPS TO INCREASE YOUR VISIBILITY ON INSTAGRAM
1. FOCUS ON SHORT VIDEO CONTENT
TikTok gave validation to the short video format. After TikTok was banned in India, Instagram launched reels with the same features. The short video format is the king of content right now on Instagram.
With the rise of reels, Instagram also closed its IGTV feature (which allowed users to share lengthy videos).
The trends on Instagram are also now dependent on the soundtrack buzzing on reels.
So, if you are not making reels regularly, it is time to dive into the madness.
2. ENGAGE/COLLAB WITH OTHER CREATORS
You might have stalked your fellow content creators a zillion times for ideas. Let us tell you that instead, leaving a comment on their post will help you.
Leaving a comment on other creators’ posts will increase your visibility. Their followers will get familiar with your name and content.
You can also collab with other creators. Thanks to the new collab button which makes collaborations easy.
3. CHOOSE THE RIGHT HASHTAGS
Many times, people use just the trending hashtags that don’t even go with their content.
Well, these are like those crash diets that will give you instant results but are not sustainable.
Every content creator has a type. So, use relevant hashtags that go with the content. This will help you reach the right audience and not just those clickbait ones.
4. STAY CONSISTENT
Inconsistency is unattractive as hell. You might have read this quote many times, and it is applicable outside the dating world as well.
The Instagram audience needs constant updates. Content becomes old within hours.
So, create a schedule that works for you and post content on a regular basis.
5. LET STORIES DO THE MAGIC
Stories can boost your engagement drastically. They last for just 24 hours, so, you don’t have to worry a lot about them.
- Post your reels on stories to increase the number of views.
- Ask questions on stories
- Play quiz on stories
- Try ‘post a picture' trend (it attracts a lot of audience)
- Ask your followers to share suggestions
These are some of the ways to use stories as an advantage. It will also help you plan your future content as per your audience’s preferences.
6. INTERACT MORE
Along with other creators, it is important to engage with your audience too.
Respond to the comment on your post. Answer the DMs (not the creepy ones). Use your stories to re-share the posts in which you have been tagged.
This will help create a bond with your followers.
7. CREATE RELATABLE CONTENT
If you want more and more people to share your content, post relatable stuff.
You won’t share someone’s ‘what I ate today' or ‘dress up with me’ reels. On the other hand, you will share a relatable meme within seconds.
So, plan content accordingly. Look for trends and create what people can re-share and save.
8. MAKE IT MORE ACCESSIBLE
A complicated Instagram profile keeps the audience away.
People are less likely to read your lengthy captions. So, simplify the content for your audience. Add text on the poster image of the reel to help your audience know what the video is all about.
Also, do not forget the aesthetics.
We hope these tips will help you. Happy Instagramming!