10 Best Barbie Marketing Stunts

27 JULY, 2023

Tanushree Debbarma

Photo: Instagram/Barbie

Discovery CEO David Zaslav initiated an internal marketing campaign titled 'Operation Barbie Summer' to promote Greta Gerwig's Barbie globally. Take a look at their best marketing stunts.

Operation Barbie summer

Photo: The Boston Calender

Fan girl Fantasy and Warner Bros hosted a special dream cruise sailing out from Boston Harbor on June 30, 2023.

10. Barbie boat Cruise

Photo-  Instagram/a_plastic_tan

The show Barbie Dreamhouse Challenge has teams renovating a house to look like Barbie's Dreamhouse. Supermodel Ashley Graham hosts the show, and only two episodes have aired so far.

9. dreamhouse challenge

Photo: Twitter/aakashg0

World of Barbie at Santa Monica, Los Angeles, US offers an interactive exhibit where visitors can fulfill their life-size Barbie dreams.

8. World of barbie

Photo- Twitter/aakashg0

Mattel, the original Barbie owners, had all its products on the Barbie theme - UNO cards, cars, the Barbie movie cast Mattel dolls and all else.

7. Mattel x barbie

Photo: DailyO

You can just Google, upload or click your pic and it generates a picture of yours as Barbie or Ken.

6. barbie selfie genrator

A Barbie Dreamhouse in Malibu could be booked on Airbnb  and one could stay there for free!

5. malibu dreamhouse

Photo: Instagram/luxury_listings

Photo- Twitter/aakashg0

Lockheed Martin, the famous aerospace company and Barbie's partnership was one of most stunning ones.

4. Barbie plane

Photo: DailyO

The Internet went crazy seeing how Google sparkles when one searches Barbie, Greta Gerwig, Margot Robbie and Ryan Gosling.

3. Google Pink sparkles

Photo: Instagram/andrewmukamal

Throughout the promotions of Barbie, Margot Robbie was styled like the real Barbie dolls, attracting positive attention from the audience.

2. Robbie as the Real barbie

Video Twitter/aakashg0

Barbie's box office success is also because of their best marketing stunts. And this 3D ad in front of the Burj Khalifa in Dubai, UAE, left the Internet speechless.

1. Barbie AT BURJ KHALIFA