16 NOV, 2023
Celebs trademark their names to safeguard brand identity, control commercial use, and secure exclusive rights, preventing unauthorized exploitation.
In the 1980s, Madonna was the first celebrity to use trademark law to protect her rights and likeness.
Beyoncé applied for the trademark of her name in 2000, but it was not approved until 2004.
Justin Bieber applied for a trademark on his middle name, "Drew," with plans for a potential clothing line.
SRK submitted a request to the Trade Mark Registry, stating that his frequently used initials should not be utilized without his explicit permission.
Kim trademarked her name in 2008 for entertainment services, specifically for personal appearances by a media celebrity, model, and actress.
Popular Indian actress Kajol Devgn is also in the list of celebs who trademarked their names.
Photo: INSTAGRAM/AJAY DEVGN
Both the couple, Kajol and Ajay Devgn, trademarked their names.
Photo: INSTAGRAM/TAYLOR SWIFT
She submitted her initial three trademark applications on March 27, 2007, with the first of numerous "Taylor Swift" trademarks officially registered in 2008.
The Indian actress and model trademarked her name in 2017.
Photo: INSTAGRAM/AMITABH BACHCHAN
Big B trademarked his icon name way back in 1995.