Amaal Mallik exposes India's music industry in an FB post
Music that is promoted heavily tends to become a earworm and eventually becomes a hit. More people request for it on the radio, as they don't know any better.
Jo dikhta hai woh bikta hai, and jo bikta hain woh aur dikhta hai and the cycle continues.....
And we all think "Yeh hai naya hit gaana..."
Sorry but YouTube views, iTune downloads and radio play is not the only yardstick. Even I keep putting posts saying 1m-2m views but that's because we all are stuck in the new social trappings, which we can't do much about, but we can at least work towards making newer music.
Listening to my own music and what Bollywood is churning out since two years now, sparing a few good albums like - Badlapur, Bajrangi Bhaijaan, Kapoor & Sons, Fitoor, Udta Punjab, Baar Baar Dekho, Sultan & Banjo recently....
Every love song today sounds like Aashiqui 2, every wedding song a "Chittiyaa Kalaiyaan", every club song a "Chaar Baj Gaye" or "Subah Hone Na De", or a "Sooraj Dooba Hain" or a "Chull"...
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| Amaal Mallik. (Photo credit: Facebook) |
There is so much of music within me, and all of us as composers that is dying to come out but it's not commercial enough for the labels or the producers.
We have all forgotten our own inner voice because of others... Others who decide whether we will compose for a certain film or will be humiliated and thrown out of it...
Directors have lost their voice and are going to labels and begging for a hit song...This is not how things were, where is the confidence of the captain of the ship?
If labels are deciding the music of films (almost all), where the music needs to be a chartbuster and the story doesn't matter it's okay, but what about a soundtrack that has to be honest to the script?????
I think the director, music composer, lyricist and the label guys should create something special for a film instead of putting stock music...
All of them should be jamming together, which is next to impossible to achieve, but that's what will change it...
That's how we will achieve a score that will work with the film and in time become a radio hit too.
Not trying to hurt anybody, I'm sure many lyricists and composers will agree with me...
Just need to plan a way forward...
Happy Ganesh Chaturthi... Peace!