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Why 'likes' are breaking hearts on Twitter

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Shadab Nazmi
Shadab NazmiNov 04, 2015 | 14:42

Why 'likes' are breaking hearts on Twitter

Don't get surprised if you see a little shiny red heart instead of your "favourite" golden star on your Twitter: that's the latest feature Twitter has introduced to draw more users. That's a serious fault in Twitter's stars, a tweet says. Twitter, like Instagram and Facebook joins the "like" club where users can hit the heart icon to express how they feel. From bookmarking a tweet to expressing approval, the star button allowed the user to keep a tab on the tweets they go through, now replaced by a heart.

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Twitter since the last few years have been struggling to attract new users. In fact, the social media giant has lost $132mn in the last quarter, an alarming figure that the company plans to overcome with innovative features - the star one of them. The company's decision of renaming the "favourite" feature to "like" has created a debate among genuine Twitter users who believe Twitter is now no longer different than other social networking sites like Facebook and Instagram.

"We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favourite... The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones," the company said in a blog post.

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Last updated: November 18, 2015 | 11:44
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