DailyO - Opinion News & Analysis on Latest Breaking News India
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 |  6-minute read
Advertisements, Hindi film music, Playback Singing, Jingles

How Rafi, Asha and other playback singers of 50s and 60s sang jingles too

The nostalgic era of a fascinating slice of music and advertising history when many of our classic playback singers lent their voice to advertisement jingles.


 |  3-minute read
Parle-G, Advertisements, Commercials, Indian ads

Old wine in new bottle: Why we still love Onida devil, Dhara boy and Liril girl

In an age of higher bandwidth and lower attention span, it’s not easy for commercials to impress us.


 |  5-minute read
Advertisements, Mysore sandal soap

Why India hasn't stopped bathing with Mysore Sandal Soap for 100 years

Some of these products had the kind of brand loyalty that today's companies would die for.