Navjot Singh Sidhu's political career is a case study that establishes why popularity is not the sole determinant of success in Indian polity.
Wives of top politicians are undeniably playing a key role this poll season.
He has refashioned himself to suit the local flavour, culturally and politically.
Time and team don't seem to be on the ex-cricketer's side.
The party's appointing of the 1984-tainted Kamal Nath as the campaign chief could be political suicide in the Sikh state.
Some say the money coming in as donation to respective parties is rerouted to meet the strategist's expenses. But can we be sure?