Entertainment

The Academy has a new Oscars crisis management team to prevent another Will Smith Slapgate

Ayaan PaulFebruary 23, 2023 | 13:33 IST

Still recovering from the aftermath of last year’s Slapgate, the Oscars have put together a crisis management team to prevent and control any similar occurrences at the ceremony in the future.

“We have a whole crisis team, something we’ve never had before, and many plans in place. We’ve run many scenarios. So it is our hope that we will be prepared for anything that we may not anticipate right now but that we’re planning for just in case it does happen.”
- Academy CEO Bill Kramer in an interview with Time magazine

What

The Academy is still dealing with the consequences of the infamous moment when actor Will Smith slapped Oscars host Chris Rock at last year's broadcast. For the first time in Academy history, according to Kramer, a "crisis team" has been assembled to manage any additional unexpected events.

“The crisis communication teams and structures we have in place — allow us to say, ‘This is the group that we have to gather very quickly. This is how we all come together. This is the spokesperson. This will be the statement.’ And obviously, depending on the specifics of the crisis, let's hope something doesn’t happen and we never have to use these, but we already have frameworks in place that we can modify.”
- Academy CEO Bill Kramer

Why

The Academy received flak on multiple grounds, including their management of the situation when it had freshly occurred at last year’s broadcast, as well as their half-hearted response in condoning the occurrence in the aftermath.

The infamous Slap at last year's ceremony.

Just a few moments after having slapped the Rock on stage, Smith was soon up on stage again - this time, to collect his Oscar under the Best Actor category for his performance in King Richard. 

Will Smith collects his Oscar for Best Actor at the same ceremony

Later that night, the Academy issued a statement stating that it "does not condone violence in any form," and Smith apologised the following day.

The Academy would draw immense criticism for its apparent lack of prompt response. The slap was denounced by numerous individuals and organisations, and comedians supported Rock.

Days later, a "heartbroken" Smith announced his resignation from the Academy; a week after which, the AMPAS barred him from the Oscars for ten years.

The crisis management team, The Academy believes, will ensure a quicker resolution, if another Slapgate were to happen.

The 95th annual Academy Awards ceremony will take place on March 12 at the Dolby Theater in Hollywood, US.

ALSO READ: After apologies and meeting Sadhguru, Will Smith takes the Oscar Slap joke on himself in TikTok video

Last updated: February 23, 2023 | 13:33
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