Life/Style

Lingerie wars: How Victoria's Secret's 'The Perfect Body' ad got a dressing down

DailyBiteApril 8, 2015 | 18:50 IST

Victoria's Secret caused a huge backlash when it unveiled campaign slogan 'The Perfect Body' splashed across an image of skinny models.

More than 27,000 people signed a Change.com petition started by three students asking for an apology, and for the initiative to be scrapped.

A new campaign from Curvy Kate recreates the image using models of all shapes and sizes

And a few days later, the US lingerie firm changed the wording of the advertisement - but that hasn't stopped similar brands poking fun at the ridiculous message of the original slogan.

Victoria's Secret caused huge consumer backlash when it unveiled its campaign last year