X will pay ad revenue share to more Twitter Blue creators if they hit 5 million impressions

In an effort to broaden its revenue-sharing initiatives, 'X,' the social media platform spearheaded by Elon Musk (formerly known as Twitter), has introduced significant changes to its ads revenue program.

The criteria determining eligibility for ads revenue sharing have undergone revision, most notably in the reduction of the minimum impressions threshold from 15 million to 5 million within the last three months, among other modifications.

This tech giant aspires to establish an all-encompassing "everything app" that seamlessly integrates messaging, entertainment, banking, and more.

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Expanding revenue sharing opportunities

• X has also taken strides to democratize earning potential for creators by significantly lowering the minimum impressions threshold from 15 million to 5 million impressions accumulated over a three-month period.
• Additionally, X has opted to decrease the minimum payout threshold from $50 to a mere $10, ensuring that creators can conveniently access their earnings without hassle.
• In conjunction with these adjustments, maintaining a follower count of at least 500 on X is now a mandatory prerequisite for availing oneself of the monetization benefits.

X Premium free for high-engagement accounts

• Accounts generating over 5 million views will now be granted complimentary access to X Premium, previously referred to as Twitter Blue.
• To prevent authenticity abuse by scammers, these views will exclusively be tallied from verified handles.
• This strategic measure is designed to thwart the artificial inflation of views through the use of bots, preserving the integrity of the platform's engagement metrics.

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According to X, these developments serve as a testament to the platform's evolution and its unwavering dedication to creators. Following the August 5th update, the surge in sign-ups for ads revenue sharing exceeded all expectations. The X support team is meticulously scrutinizing processes to ensure swift and fair payouts for all eligible accounts, underscoring their profound commitment to fostering creator success.