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After Rashmika Mandanna, Kajol's deepfake video goes viral online

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Adhya Moona
Adhya MoonaNov 17, 2023 | 10:38

After Rashmika Mandanna, Kajol's deepfake video goes viral online

After the objections over a deepfake of Bollywood actress Rashmika Mandanna, Kajol’s deepfake video has been going viral. Image: Getty Images

Bollywood actress Kajol's deepfake video has gone viral online. The video is a deepfake of a person changing clothes, with Kajol's face pasted on them.

This deepfake video has been circulating on various social media platforms including Facebook, X (formerly known as Twitter), YouTube. However, the video is not of Kajol but of a social media influencer. 

This video comes after a deepfake video of another Indian actress, Rashmika Mandanna, went viral on social media recently. 

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What

  • Kajol has been a victim of deepfake technology as the morphed video showcases the actress changing her outfit. 
  • This deepfake video features a social media influencer named Rosie Breenwith, and Kajol's face is superimposed on her face.
  • According to a report, this manipulated video was originally shared on TikTok in June this year. 
  • The video showcases the famous 'Get Ready With Me' trend that has been trending on social media, where content creators share their beauty routines and dressing up. 

What happened with Rashmika Mandanna

  • A few days ago, a deepfake video featuring Indian actress Rashmika Mandanna created both controversy and concern in Bollywood.
  • In the video, which purportedly shows Mandanna entering an elevator, was discovered to be a deepfake.
  • In response to the video, Mandanna wrote how the experience has been "extremely scary" and highlighted the urgent need to address the dangers of identity theft and the misuse of technology.

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Indian govt steps in

In response to the uproar surrounding a deepfake featuring Bollywood actress Rashmika Mandanna, the Indian government has issued a directive to prominent social media platforms.

  • The government urged these platforms to swiftly address the issue of deepfakes and eliminate any content contributing to the dissemination of false information.
  • Social media platforms have been instructed to remove such content within 36 hours from the time a complaint is filed.

Deepfake videos are an example of how Artificial Intelligence (AI) can be misused. 

Last updated: November 17, 2023 | 10:38
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