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B.I's new song Loved marks the idol's career revival after controversy

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Tanushree Debbarma
Tanushree DebbarmaOct 27, 2023 | 16:14

B.I's new song Loved marks the idol's career revival after controversy

The K-Pop industry is well-acquainted with the tumultuous nature of its idols' journeys. Among those who have navigated the rollercoaster of fame, turmoil, and redemption is B.I, the former leader of the renowned boy group iKON. With the recent release of his latest track, "Loved," on October 27, let's delve into the transformation of this idol's career since the controversies of 2019.

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Looking back at B.I's controversy 

  • Kim Han-bin, known as B.I, is a versatile South Korean artist, recognised for his roles as a rapper, singer, songwriter, record producer, and dancer.
  • As the leader of the South Korean boy band iKON, under the management of YG Entertainment, he played a pivotal role in shaping the group's music and served as the sole producer for all of iKON's releases.

  • In 2019, B.I became embroiled in a controversy linked to allegations of attempting to procure illegal drugs in 2016.

  • Consequently, he parted ways with iKON and the group's agency, YG Entertainment.
  • Nevertheless, in June 2019, the case against B.I was dropped due to insufficient evidence.

Despite the setback, the artist has since embarked on a successful journey in the K-Pop industry.

B.I's career resurgence following the controversy

His initial return to the scene post-controversy took the form of his debut solo album, "Waterfall," released on June 1, 2021.

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  • This album served as B.I's personal narrative of his year-and-a-half-long hiatus and was met with a staggering response from fans and the audience.
  • The track "Illa Illa" from the album set a new record, surpassing 12.7 million YouTube views within the first 24 hours of its release, marking a significant milestone for a male solo artist's debut music video.

 

The impact of BTBT and ongoing success

  • Following his triumphant solo comeback, B.I dropped the single "BTBT," featuring American rapper Soulja Boy and South Korean singer DeVita, on May 13, 2022.
  • The track resonated globally, sparking a viral dance challenge and solidifying its place as one of the internet's trending songs.
  • This success paved the way for his mini album "Love or Loved Part.1." Continuing the momentum, he released another single, "Keep Me Up," on November 18, 2022.

  • His latest release, "Loved," on October 27, has already garnered an enthusiastic response from his dedicated fanbase.

B.I's unwavering dedication to his craft, evident through his music, dance performances, social appearances, and concerts, has cemented his place as a resilient force in the K-Pop industry.

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Despite initial doubts about the trajectory of his career following the controversy, B.I has proven his resilience and artistic prowess, establishing a successful solo career characterized by his distinct musical style.

Last updated: October 27, 2023 | 17:57
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