Jennie, a prominent member of the famed K-Pop group Blackpink, has stirred speculation by seeking a trademark. While such business moves are routine for celebrities, this action has ignited questions about the likelihood of her pursuing a solo career amid recent developments within the group.
Here, we delve into the significance and implications of securing a trademark in straightforward terms, coupled with the latest updates regarding Blackpink's situation.
On November 14, it came to light through the KIPRIS (Korea Intellectual Property Rights Info Service) that Jennie Kim applied for 10 trademarks under the name "Jennie Ruby Jane," initially filing in January this year.
The 10 categories for which she applied include various items, among which are some peculiar ones:
Among the many things that have been listed for the trademark, here are some of the weirdest:
Note: The numbers in brackets are the classification code for the category of the trademark.
Brand safeguarding: Trademarks protect a brand or individual identity, like Jennie's name or recognizable elements associated with her image, from unauthorised use.
Business Ventures: Celebrities often trademark their brand for potential business pursuits, such as fashion lines, beauty products, and other merchandise linked to their image.
Financial investment: The process incurs various fees, making it a financial commitment.
Time-consuming: Registration can be lengthy, involving administrative steps that might cause delays.
Public disclosure: Details about the trademark become public during the application process, potentially revealing plans to competitors.
Jennie's move to secure her name and brand has led to speculation about a potential solo career, particularly due to the focus on name protection.
She is the smartest of them all 💯— S I M P L Y _ M Y S E L F 💞 (@sexy_x_00) November 14, 2023
Fans are closely monitoring the activities of BLACKPINK members amid discussions about their contract negotiations.
Recent manager departures from YG, the group's agency, including the individuals overseeing Lisa and Jennie's schedules, have added to the intrigue about Blackpink's future..
Jennie Ruby Jane's decision to file for a trademark highlights the importance of brand preservation and hints at prospective commercial endeavors, while fueling anticipation for a potential solo journey.