Warner Bros Discovery has officially announced the rebranding of HBO Max to "Max", which will go live on May 23 in the United States. The new streaming service will combine programming from both HBO Max and Discovery, as the company aims to simplify the streaming experience for consumers and stand out in the crowded streaming market.
The $43 billion merger between WarnerMedia and Discovery, which was finalised a year ago, had streaming at its core. Now, Max will offer a vast range of programming, including Max and HBO originals, Warner Bros films, the DC universe, the Wizarding World of Harry Potter, and kids content, as well as programming across food, home, reality, lifestyle, and documentaries from leading brands like HGTV, Food Network, Discovery Channel, TLC, ID, and more.
Max will also introduce a default kids profile for new subscribers along with accompanying parental controls, with parents having the ability to customise settings and limit content for the kids profile by ratings. The new streaming service will also have a simplified navigation system and will feature an expanded catalogue of content available in 4K UHD, including key programming such as Game of Thrones, The Last of Us, Harry Potter, Lord of the Rings, The Dark Knight Trilogy, etc.
It’s all here. Iconic series, award-winning movies, fresh originals, family favorites, and the best entertainment for every mood.— HBO Max (@hbomax) April 12, 2023
Introducing Max — the one to watch. Streaming May 23. #StreamOnMax pic.twitter.com/XCYlQ7QnEG
Max has also revealed its exciting lineup of original programming and pricing options for its streaming service.
The CEO of WarnerMedia, David Zaslav, praised the platform as "home to shows that have a supersized effect on people and culture", referring to some of their highly popular original content such as The Last of Us, The White Lotus, Succession, and Euphoria. In addition, HBO Max will feature an array of new programming and pricing tiers.
Max, the streaming service, will be available in three pricing tiers:
Max original Harry Potter series, a faithful adaptation of the beloved original book series by JK Rowling, who will serve as executive producer;
HBO original Game of Thrones prequel A Knight of the Seven Kingdoms: The Hedge Knight;
A century before @GameofThrones, there was Ser Duncan the Tall and his squire, Egg.— HBO Max (@hbomax) April 12, 2023
Executive produced by George R. R. Martin, Ira Parker, Ryan Condal, and Vince Gerardis, A Knight of the #SevenKingdoms: The Hedge Knight has received a straight to series order. #StreamOnMax pic.twitter.com/MRPUke5Upt
Max original drama series based on The Conjuring films;
A series based in ‘THE CONJURING’ universe is in the works at MAX. pic.twitter.com/ZXuRjtFuBF— DiscussingFilm (@DiscussingFilm) April 12, 2023
Magnolia Network’s Fixer Upper: The Hotel;
Discovery Channel’s Survive the Raft;
Max original Peter & the Wolf short film from U2’s Bono;
Adult Swim’s Rick and Morty: The Anime;
Max original comedy series derived from The Big Bang Theory;
A new spin-off from ‘THE BIG BANG THEORY’ is in the works at MAX. pic.twitter.com/vCD02sGyKK— DiscussingFilm (@DiscussingFilm) April 12, 2023
Investigation Discovery’s Lost Women of Highway 20;
Cartoon Network’s Tiny Toons Looniversity; and
TLC’s Love & Translation
The Penguin starring Colin Farrell
Academy Award nominee Colin Farrell is #ThePenguin.— HBO Max (@hbomax) April 12, 2023
The new Max Original Series from Matt Reeves and the next chapter in @TheBatman saga is now in production. Coming in 2024 to Max. #StreamOnMax pic.twitter.com/dIWeBWz7wI
HBO Original drama series The Sympathizer, an espionage thriller and cross-culture satire based on the Pulitzer Prize-winning novel;
HBO Original limited series True Detective: Night Country, starring Jodie Foster and Kali Reis
The sun sets on #NightCountry.— HBO Max (@hbomax) April 12, 2023
A new chapter in the acclaimed @HBO Original Series @TrueDetective, starring Jodie Foster and Kali Reis, is coming this year to Max. #StreamOnMax pic.twitter.com/nEAUfYeJSe
HBO Original limited series The Regime, starring Kate Winslet (retitled from The Palace);
Max Original six-part docuseries SmartLess: On the Road, following Jason Bateman, Will Arnett, and Sean Hayes as they take viewers on an exclusive behind-the-scenes look at the sold-out live tour of their podcast
Max Original kids series Gremlins: Secrets of the Mogwai
HGTV’s four-part Barbie Dreamhouse Challenge hosted by Ashley Graham.
However, at the time of writing this, there has been no word yet as to when Max will expand its services globally; or to India in particular. (sorry Succession fans).