It's HBO No Longer as Max sheds HBO, drops a new app, breaks the Internet with priceless memes

Sushim Mukul
Sushim MukulMay 24, 2023 | 14:05

It's HBO No Longer as Max sheds HBO, drops a new app, breaks the Internet with priceless memes

The rollout for the Max hasn't been the smoothest with technical errors reports. (Picture Credit: Warner Bros. Discovery)

It's HBO... not any longer. Warner Bros Discovery (WBD) has finally concluded the merger of HBO Max and Discovery+ into a singular streaming platform, Max. Basically, HBO Max is now just Max. No HBO anymore.

Max is a unified service that is available only in the US (for now), and it aims to offer enhanced and 'engaging content' for subscribers. The app will have movies and television shows and originals, at a higher price, of course.


A whole new app?

According to WBD, a large portion of HBO Max subscribers will get an automatic update on their HBO Max to the new Max.

However, the remaining users will have to download the new app after they have received a prompt to do so, starting in mid-June. 

WBD expects the transfer from one app to the other to be seamless - the previous plan details, profiles, avatars, and settings, including their "Continue Watching" and "My List" selections.

It would be 2024 by the time the Max starts to stream in India.

Internet up in arms

  • For some, downloading a whole new app did not go well. And you can imagine what followed: a memefest and rant threads about technical snags with the new app.
  • The rebranding was followed by more memes that tried rebranding other streaming platforms.

HBO in India

On March 31 this year, HBO left Disney+ Hotstar in India. While there was no consensus on where all of that HBO content would be available, soon JioCinema entered the picture. The Reliance-owned JioCinema now hosts all HBO content for a price of Rs 999 per year.

Last updated: May 24, 2023 | 14:05
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