Minions: Rise of Gru crosses $200 million mark at box office, thanks to TikTok trend

Universal and Illumination’s new animated feature movie Minions: The Rise of Gru is all set to become a global box office hit.

As per CNBC, as of July 3, the movie’s estimated worldwide earnings were US $202 million with the international market contributing US $93.7 million.

Minions: Rise of Gru is the fifth installment in the Despicable Me franchise. The movie is a prequel to Despicable Me and follows the story of 12 year-old Gru and his new team, the Minions on an a mission to join a group of supervillains. The movie is set in the 1970s.

Here is a trailer of the movie:

A big reason for the movie to cross the $200 million mark is its promotional campaign on TikTok. A TikTok trend has teens dressing up in suits and going to watch the movie in large groups. Other than formal suits, true to fandom culture, viewers are also showing up at theatres in Minions-inspired costumes.

Here’s a compilation of some TikTok videos that fans have made for the movie:

Fans have also taken the TikTok trend to Twitter to express their love for the movie. Here is what some are saying:

1.  9 PLEASE

“yeah thats nine tickets to see rise of gru” pic.twitter.com/pkSW2Pem7Q

— Audrey ? if ur 555… (@slipknotlvr6969) July 2, 2022

2. CORPORATE WOULD LIKE 7 TICKETS

“Seven for THE RISE OF GRU, please” pic.twitter.com/wGbDoV01AF

— Isaac Feldberg (@isaacfeldberg) July 3, 2022

3. THE MOVIE IS FAR MORE IMPORTANT

i'm about to watch minions: the rise of gru pic.twitter.com/ReYOkN8Epe

— a ? (@arlenewaysted) June 29, 2022

4. I WOULD LIKE THE TICKETS OVER A ‘WYD’

it’s always “wyd” never “i bought us Minions: The Rise of Gru tickets” ?

— bbno$ ??? (@bbnomula) June 26, 2022

5. ADULTS ARE THE ACTUAL AUDIENCE

Minions Rise of Gru is the movie ever pic.twitter.com/kGphD4g89i

— നocha (@bigwanger12) June 30, 2022

6. THIS IS THE FUNNIEST THING

Morbius bombing twice only for Minions: rise of Gru to be a massive success with the same level of irony is maybe the funniest thing to happen to film in a long time.

— Windows 98 Tech Support (@Win98Tech) July 3, 2022

7. I HAVE HAD ENOUGH

The movie underpaid theater employee watching the 40th group of teenagers in suits walking in to watch minions:rise of gru pic.twitter.com/OO808J5v8H

— BIMBO❗️❗️❗️? (@CrunchyFists) July 3, 2022

8. ALL READY TO GO

me the night before i go see minions: rise of gru pic.twitter.com/dz6Wf2Zoc3

— silena (@roldecaneIa) June 28, 2022

9. THE FUNNIEST TREND

I want to dress in a suit and go see Minions: The Rise of Gru.

This is the funniest Tik Tok trend of all-time.

— Jack “CouRage” Dunlop (@CouRageJD) July 2, 2022

10. A MINLION DOLLARS

Minions rise of gru gonna be the first movie to make 1 minlion dollars

— Zar ✰ (@Zarinacar) June 29, 2022

11. THIS IS WHAT GOD WANTED

at minions: the rise of gru. a theater full of adults, not a child in sight, how god intended

— chlo? (@chloandersen) July 2, 2022

Minions: Rise of Gru has released in theatres on July 1 in India.