Tarak Mehta, Pathaan, Naagin among the most in-Demand Indian productions worldwide in 2023

Ayaan Paul
Ayaan PaulNov 17, 2023 | 17:23

Tarak Mehta, Pathaan, Naagin among the most in-Demand Indian productions worldwide in 2023

The 6th annual Global Demand Awards is poised to spotlight exceptional achievements in the realm of television and film for the year 2023 and this year, an assortment of Indian productions have managed to bag a place amongst the global top few.


No judges, no voting committees – just a cool global audience demand measurement system by Parrot Analytics. They're checking out everything from social media and streaming platforms to blogging sites and wikis to figure out what's making waves everywhere.


This system comprehensively gauges audience interest across 200+ global markets, encompassing diverse entertainment platforms.

Photo: Gobal Demand Awards 2023


This event is characterised by its reliance on empirical audience demand data, drawn from an array of sources including 

  • Photo sharing sites, 
  • Fan and critic rating sites
  • Social media
  • Download/streaming platforms
  • Social video sites
  • Wikis & informational sites
  • Blogging sites, and 
  • Micro-blogging sites 

This approach ensures that winners truly reflect audience preferences, free from the influence of conventional campaigning.

India represent

A few popular Indian productions have secured their place as finalists in both the TV series and movie categories including,

TV Series Finalists

  1. Tarak Mehta: Known for its enduring popularity, this Indian sitcom offers a humorous take on societal issues, emphasizing family values and social commentary. Its consistent appeal has made it a household favorite for years.
  2. Adhura: Positioned as a horror-thriller, Adhura successfully drew in hordes of viewers for its its eerie boarding school setting.
  3. Hostel Daze: A coming-of-age drama set against the backdrop of college life, Hostel Daze resonates with a diverse young audience. 
  4. Naagin: Naagin has become a cultural phenomenon, drawing viewers into its pulpy, supernatural world.
  5. Yeh Rishta Kya Kehlata Hai: A long-running family drama, Yeh Rishta Kya Kehlata Hai continues to enthrall audiences with its compelling narrative and has maintained its relevance over time.

Movie Finalists

  • Drishyam 2: A suspense thriller and sequel to the critically acclaimed Drishyam, this Ajay Devgn starrer follows the protagonist's journey as he navigates complex moral dilemmas. 
  • Adipurush: Positioned as an epic mythological film, Adipurush’s grand scale and visual spectacle have generated anticipation and excitement among audiences.
  • Bhediya: A horror-comedy that seamlessly blends scares with humor, Bhediya has carved a niche for itself in the genre.
  • Pathaan: The highly anticipated action film featuring King Khan himself, Pathaan delivers high-octane thrills and entertainment. 
  • Mission Majnu: Positioned as a spy thriller, Mission Majnu has generated buzz for its gripping premise and espionage narrative.

These Indian productions not only showcase the diversity of storytelling emerging from the Indian entertainment industry but also contribute to the global narrative. 


Winners and final rankings for the Global Demand Awards 2023 will be revealed in January 2024.

Last updated: November 17, 2023 | 17:23
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