Myntra is making ChatGPT your personal stylist in sleek new AI update

Amrutha Pagad
Amrutha PagadMay 25, 2023 | 15:10

Myntra is making ChatGPT your personal stylist in sleek new AI update

ChatGPT fashion has come to Myntra. Photo: DailyO

Mark Zuckerberg once said he preferred to wear the same outfit everyday just to save some mental energy deciding on what to wear. But many of us look forward to dressing up in the best possible way occasionally, or every other day. This desire doesn't necessarily make choosing an outfit easy. 

With so many options in online shopping, scrolling and matching various pieces of clothing, jewellery, and footwear can be exhausting. But not all of us can afford to keep a personal shopper or a personal stylist. Fortunately, technology is here to help us all for free. 


In the latest, Myntra, one of India's fashion and beauty e-commerce giants, has launched a ChatGPT-powered fashion assistant on its app called MyFashionGPT.

In our journey to democratise fashion using technology, this latest innovation will empower our customers to express their fashion needs to Myntra in an intuitive manner and allow them to choose looks from over two million styles.
- Raghu Krishnananda, chief product, and technology officer, Myntra (Financial Express)

Myntra hopes this new feature will help customers choose every piece of clothing and ensemble according to their individuality. 

What's MyFashionGPT and how will it work?

Screenshot of MyFashionGPT on Myntra
  • The feature is available in the form of an added search bar. It allows users to ask questions in a conversational manner and suggests some curated outfit ideas. 
  • Just like ChatGPT, the better the prompt, the better will be the suggestions. 
  • This tool definitely saves time by cutting down the time needed to search and each and every other item required to go with a particular look. 
  • When the user types in their search, the information is sent to the ChatGPT model, whose response is then processed by Myntra's search engine to show the curated list of products. 
  • For example, we tried searching for the best summer brunch outfit ideas for a 21-year-old woman and this is what Myntra suggested:
Myntra's MyFashionGPT suggestions for brunch outfit ideas for a 21-year-old woman. Photo: Myntra
  • Myntra suggested three collections to choose from across various price categories. For a 50-year-old woman, the curated list was almost the same except with some additional options for sarees and jumpsuits:
Myntra's MyFashionGPT suggestions for brunch outfit ideas for a 50-year-old woman. Photo: Myntra
  • However, it seems like Myntra's fashion assistant needs to be further refined as it doesn't support elaborate descriptions, support for luxe wear, and a personal touch. 

Myntra says they are the first fashion, beauty, and lifestyle platform globally to launch such a feature for all its customers. However, a German online retailer Zalando also announced a similar fashion assistant powered by ChatGPT in April. 

ChatGPT fashion

  • There's even a thing called ChatGPT fashion nowadays, thanks to TikTok. ChatGPT fashion has over 4 billion views on TikTok, Refinery29 reported earlier this month. People have been asking ChatGPT to help put together their outfits. 
  • Of course, since ChatGPT doesn't work with images, all the suggestions and responses made are in text and it is up to the users to visualise the rest. Myntra comes to the aid here, by giving the visual suggestions.
ChatGPT's repsonse
  • On the other hand, ChatGPT is better at coming up with outfit suggestions compared to MyFashionGPT, since the latter is limited to products available on the platform. On ChatGPT you can elaborate on the requirements and refine your search. 
Last updated: May 25, 2023 | 15:10
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