Sleep Tourism is a 2023 travel trend. You might want to try it if falling asleep is a problem

Adhya Moona
Adhya MoonaFeb 26, 2023 | 08:01

Sleep Tourism is a 2023 travel trend. You might want to try it if falling asleep is a problem

Sleep Tourism is a top wellness trend for 2023. Photo: Pexels/Ron Lach

Our fast-paced lives have made it all the more important for us to be able to get a good night's sleep. Not being able to get a restful sleep at night makes it very difficult to get through the next day without feeling tired, irritated or anxious. Now imagine if you could combine sleep and travel together.

So, if you love travelling and sleeping, Sleep Tourism is something you should have on your to-try list. But first:


What is Sleep Tourism?

One of the latest fads that have come up in the travel and leisure industry is Sleep Tourism, which is basically going on vacation and opting for sleep-related services and amenities to induce a good night’s sleep.

  • People go on holidays -- more like sleep retreats -- and book sleep-related relaxation packages and services offered by the accommodation they are staying at to improve their sleeping pattern.

Sleep Tourism is a top wellness trend for 2023

  • This unconventional trend of going on a holiday to improve one’s sleep, prioritise one’s sleep and be able to attain that deep, relaxing sleep has been in the spotlight since the pandemic. 
Photo: Unsplash/ The Anam
  • For their sleep-deprived guests or those who specifically book holidays centred on their desire to enhance their sleeping patterns, hotels and spas have certain services and programs in place for their visitors to unwind and kick back with spa and wellness centres.
  • Spa and wellness centres offer different types of massages. They also have yoga studios with yoga instructors and meditation classes that focus on mindful breathing and help manage negative thoughts, regulate overall emotions of the individual that might aid the individual to sleep better and more peacefully at night.
  • Reflexology is another service offered at hotels and resorts. It is a kind of therapy focused on applying a certain amount of pressure on targeted body parts such as your hands, feet, ears to help alleviate stress and promote healing; and in turn, better sleep.
Photo: Unsplash/ Dylan Gillis

How are accommodations standing out?

  • Cadogan, a Belmond Hotel in London, offers a special service called the Sleep Concierge, which assists its guest to induce deep sleep by playing a meditation recording that is available in their rooms via a hotel app.
    • It also provides its guests with a list of high-end pillows to suit the needs of those who sleep on their back or side and to stimulate an undisturbed sleep. 
    • Lastly, you can also choose a weighted blanket or a bedtime tea to get good night’s sleep.
  • Zedwell is touted to be London’s first hotel focused on enhancing sleep experience of its guests. They have rooms that are soundproof.
  • Park Hyatt New York came up with the concept of new sleep suites, a one-bedroom Sleep suite by Bryte to encourage a comfortable restful night’s sleep.
    • Bryte, the AI-powered restorative sleep technology company, helps guests with a peaceful night's sleep. 
    • World of Hyatt says on its website that the Restorative Bed “dynamically adjusts to relieve pressure points and control the climate throughout various sleep stages.”

Will you try sleep tourism?

Last updated: February 26, 2023 | 08:01
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