Once upon a time, the American lingerie brand Victoria's Secret's fashion show was called the Super Bowl of fashion shows in the world. That was until it had a tumble from grace, mired in controversies and unable to evolve with time and demand.
However, Victoria's Secret has reportedly announced a comeback of its fashion. The same fashion show which used to be the centre of its business model and which was cancelled in 2018 after a slew of bad press.
And this time around, Victoria's Secret fashion show is going to be DIFFERENT. As for how different; we will have to wait and see. But the era of white, impossibly thin, and super tall models is over. This is the era of inclusivity and body positivity.
Retail Dive reported that Chief Financial Officer Timothy Johnson, in an earnings call, in February spoke about a "new version" of the VS fashion show later this year.
This Valentine's Day ad campaign of VS is going viral on social media right now:
The Victoria's Secret fashion show is coming back THIS year! pic.twitter.com/viL9k7am9r— linda (@itgirlenergy) March 5, 2023
And we are looking at something we would have never seen in the early 2000s Victoria's Secret ads - black, plus-size individuals.
But not everyone seems to be convinced and ready to buy into Victoria's Secret just yet. Singer Lizzo had thoughts:
This is a win for inclusivity for inclusivity’s sake— FOLLOW @YITTY (@lizzo) March 5, 2023
But if brands start doing this only because they’ve received backlash then what happens when the ‘trends’ change again?
Do the CEOs of these companies value true inclusivity? Or do they just value money? https://t.co/ykmcUTLayQ
Does Victoria's Secret really believe in inclusivity and women empowerment or is it just trying to fit into the "trend"? That's the question many are asking.
Some are even asking why we need Victoria's Secret fashion show at all.
The world has progressed past the need for a Victoria Secret Fashion Show… https://t.co/XQFjDMb7PN— bryson. (@iambrysoncarter) March 6, 2023
Well, if you are unaware of Victoria's Secret rise and fall, this song on the brand literally tiled Victoria's Secret should tell you the entire story of how it impacted the general consumer base (read: young girls).
But not all of its troubles were because of its outdated products and marketing.
But it needs to be seen whether Victoria's Secret is able to make a comeback in a market ruled by conscious Gen Z and Millennial consumers, where brands such as Savage X Fenty already have its foothold from inception.