Flipkart's creative marketing stunt: SpiceJet passengers offered discount on iPhone 14 for staying seated

In a bid to generate buzz around its annual Big Billion Day Sale, which kicked off on October 8, 2023, Flipkart joined forces with SpiceJet, taking its marketing efforts to new heights.

What happened

• During the flight, the cabin crew surprised passengers by offering them a special deal.
• If they remained seated and kept their seatbelts fastened, they would receive an extra discount of Rs 3,000 on the iPhone 14.
• This unexpected offer went viral on social media as most passengers chose to stay seated throughout the journey.

Previous Creative Marketing Ventures by Flipkart

Flipkart has a history of innovative marketing campaigns. Here are some of their unique initiatives:

No honking, lower iPhone price

• In collaboration with the Mumbai Police, Flipkart placed a billboard on a Mumbai flyover with a captivating message: "If no vehicles honk at this signal, the price of the iPhone 14 will be reduced by Rs 3,000 during the sale."
• This not only promoted 'no honking' but also drew attention to the tempting offer on the iPhone 14.

Early access with Cleartrip

• Flipkart's subsidiary, Cleartrip, integrated 'The Big Billion Days' into its platform.
• This move allowed customers to gain early access to the sale, enticing shoppers looking for the best deals.

The combined efforts of Flipkart, SpiceJet, and even the Mumbai Police ensured that the Big Billion Days Sale was not only a shopping extravaganza but also a creative marketing spectacle.