Indian megastar Amitabh Bachchan's Flipkart ad has stirred quite a commotion online. While some people found it worth sharing, others weren't too pleased.
Bachchan appeared in an ad for Flipkart's Big Billion Days sale, a weeklong sale on the e-commerce platform, which had many people upset.
Shri @SrBachchan ji,— Sumit Agarwal 🇮🇳 (@sumitagarwal_IN) September 30, 2023
STOP HURTING SMALL BUSINESSES!
You are the greatest showman of Bharat, which also means you have tremendous responsibility towards the nation and the citizens. In this advertisement for Flipkart you are demeaning the retailers of our nation by making… pic.twitter.com/wtHQkuw8M2
But guess what? CAIT didn't like that at all.
Aggrieved with misleading advertisement of #Flipkart endorsed by @SrBachchan , @CAITIndia today filed a strong complaint with #ccpa of @jagograhakjago demanding penalty for Mr Bachchan & imprisonment & penalty for #Flipkart as per Sec 2(47) of CCPA Act. No one how big may be… pic.twitter.com/QHlYorGMrs— Praveen Khandelwal (@praveendel) October 3, 2023
CAIT wants the government to punish Flipkart and Amitabh Bachchan with a fine of Rs 10 lakh each.
The ad also left the All India Mobile Retailers Association (AIMRA) upset.
AIMRA, which speaks for 1,50,000 mobile shops, wrote to top smartphone brands to tell them about the issue and asked them to publicly say that the ad is wrong.
📢 AIMRA India condemns the misleading advertisements by @SrBachchan for #Flipkart, and millions of shopkeepers seek immediate correction! 🛍️ We expect our Mahanayak to stand by the country's traders and avoid damaging their business with deceptive ads. 🙏 #StopMisleadingAds… pic.twitter.com/5Ex9Y6jINC— ALL INDIA MOBILE RETAILERS ASSOCIATION (@AimraIndia) September 29, 2023
While Flipkart has taken the ad off its platforms, Amitabh Bachchan is yet to speak on the issue.
The Big Billion Days sale, meanwhile, will kick off on October 8 and run till October 15.