Dunzo wants people to sit at home, chill, order their groceries online and have it delivered to their doorsteps within minutes. It has a separate service where you can send and receive parcels. However, it has a lot of competitors to beat. So, how can Dunzo ensure people, troops, to its platform only? – By using clever advertisements.
We don’t know whether these clever and sometimes not-so-clever ads are actually translating into business and profit for Dunzo; but nevertheless, it has people talking about their service and ads on social media.
Here are 5 thought-provoking ads of Dunzo we found people discussing on social media:
1. ADARSH BHARATIYA
Today i saw a beautiful full page ad of Dunzo Daily which proudly celebrates the age old Indian sustainable practices. Yes, it is inspired by the Adaarsh Balak charts. We should be proud of our socio-cultural sustainable practices, rituals and habits that make us proudly Indian. pic.twitter.com/lzigFW88P1
— Dr. kaustav SenGupta (@kaustavsengupta) May 29, 2022
This ad is definitely quite bold, and (also) politically loud for Dunzo. In a full-page ad on several major dailies and in various languages, Dunzo seems to have taken a sly dig at the Vedic medicine/herbal medicine/Ayurveda medicine-loving Indian.
While some people were amused, others were not.
Wondering if The Hindu and Dunzo do not have editors who check advertisements?Onions to fake fever and tomatoes to throw at people!
— chitra vishwanath (@chitrav) May 30, 2022
Creativity abd humour at its lowest… pic.twitter.com/pdPrE7YwHD
2. QR CODE
Dunzo has nailed it with their unique ad this time. #InconvenienceIsRegretted pic.twitter.com/WLAAoUwpbi
— Trendulkar (@Trendulkar) May 30, 2022
For this, Dunzo is winning all the praise on social media. During the IPL showtime, Dunzo came out with an ad that started with a black-and-white TV glitch, which switches to the next screen that says, “Inconvenience is regretted. Convenience is not,” with a QR code in between.
For people watching IPL, it almost seems like their TV actually has some signal issue for a moment. Have you scanned the QR code yet?
3. THE DEAD REFRIGERATOR
Someone please tell Dunzo that fridge isn't just for groceries.
— Priyanka Giri (@itspgiri) May 29, 2022
The dead refrigerator ad is all over YouTube and TV nowadays. Personally, I think it is quite annoying and not practical. Twitterati also pointed out how the joke misses the mark – like who uses a refrigerator to only store groceries? Besides who wants to keep buying groceries every other moment rather than buying for, say, a week?
4. LOCALISATION
Localization is the cenTraal theme of our communication ❤️? https://t.co/lx2bfUug53
— Dunzo (@DunzoIt) May 28, 2022
Dunzo is being praised for localising its ads as well. The Adarsh Bharatiya (Ideal Indian) ad is also printed in various languages and is one example.
5. STRANGERS BRINGING THINGS
About this post everyone’s been talkin, pretty sure it’s even trending in Hawkins ??
— Zepto (@ZeptoNow) May 27, 2022
Dunzo’s clever use of wordplay using the title of Stranger Things (whose latest season just dropped, sending the fandom into a frenzy) had even Zepto (Dunzo’s competitor) and MyGate (apartment security services app) replying to the ad.