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 |  14-minute read
Rahul Gandhi, Divya Spandana, Chowkidar chor hai, Twitter

The story of BJP’s communication and Congress’ miscommunication

Narendra Modi used digital and social media brilliantly, and ages before others. In contrast, the Congress' gameplan looked slow, surly and sloppy. This made all the crucial difference.


 |  4-minute read
Lok sabha election results, Swachh bharat mission, Lok Sabha 2019, Lok sabha exit poll

Understand Narendra Modi: Because he understands us

Whatever the outcome of Lok Sabha 2019, one figure has been the central issue of this election, so much so that even BJP's identity has been entirely subsumed in one man, Narendra Modi.


 |  4-minute read
Chowkidar chor hai, Sam Pitroda, Rahul Gandhi, Lok Sabha elections 2019

The loss of discourse

The 2019 election destroyed democratic discourse. Modi set the tone, Opposition parties respond in kind.


 |  4-minute read
Main bhi chowkidaar, Chowkidar chor hai, Modi and digi cam, News nation interview

PM Modi sent emails in 1988: The internet rocks again!

But nasty nay-sayers, please note, Modi hai, toh mumkin hai!


 |  7-minute read
Lok Sabha elections 2019, Chowkidar chor hai, Rajiv Gandhi, Narendra Modi

Lowest Uncommon Denominator: Why I think Narendra Modi knowingly lowered the level of political discourse

It has been helpful to Modi and the BJP to cover up failures and flaws with insults and allegations. However, when the Opposition responds in kind, the PM doesn't seem to like it.


 |  RIGHT Foot Forward  |  6-minute read
Lok Sabha elections 2019, Chowkidar chor hai, Nyay, Rahul Gandhi

SC raps Rahul: Why the ‘Chowkidar Chor Hai’ jibe shows Rahul Gandhi's fatigue and the Congress' fear of loss

With NYAY failing to gather steam, the Rafale accusations not denting Modi’s image and the ire of the apex court now, Rahul Gandhi’s desperation is clear.


 |  4-minute read
Gorkhaland, Chowkidar chor hai, Main bhi chowkidaar, Rahul Gandhi

‘O saabji!’ Abki baar Chowkidar ki sarkar: How a belittling stereotype has become BJP's war cry

The term 'Chowkidar' remains a used, abused and trending topic on social media. The actual Gorkha community, stereotyped as 'chowkidars', however, are still treated as second class citizens.


 |  8-minute read
Narendra Modi, Mainbhichowkidar, Chowkidar chor hai, Rahul Gandhi

Lok Sabha 2019: Will 'Chowkidar chor hai' vs #MainBhiChowkidar battles decide who will win the war?

The BJP seems to be defensive about Rahul Gandhi's charges, and floundering at its social media management. The Congress is doing better online, but what about its grassroots presence?


 |  3-minute read
Chowkidar chor hai, Amitabh Bachchan, Ranbir Kapoor, Deepika Padukone

Lessons from Bollywood: Why the ‘Main Bhi Chowkidaar’ tattoo is a terrible idea!

Stop! Stooooop! Think before you ink, hamare pyaare saffron brethren.


 |  5-minute read
Chowkidar chor hai, Rahul Gandhi, Narendra Modi, Lok Sabha election 2019

How the Opposition is helping Modi win a second term as Prime Minister

Corruption is not Modi's weak point. Economy is. The Opposition has hit the wrong note.