5 tips to choose right name for your Instagram handle

Instagram algorithm is based on many factors. Your pictures, posts, reels, videos and stories affect your reach. Influencers often focus on these areas and neglect one of the most important aspects: the username. Your username also affects your reach.

When someone searches you on Instagram or content related to yours, your Instagram handle should be able to make your name appear in the top searches.

Your Instagram username or handle is the one that appears on the top.

However, many fail to choose the right username.

If you are one of the Instagram users trying to push your gram-game, here are some tips that can help you choose the right username.

Tips to choose the right Instagram username (handle):

1. Do not use extra characters: Using unwanted characters will make it difficult to search for the right name. No one will every search your name using those extra characters, as simple as that.

2. Use related terms: Suppose you are a fitness influencer, use terms like fitness, wellness, fit, train etc. These will help the right audience reach you for example fitness enthusiasts in this case.

3. Use the correct language: Using a French username if you and your audience is mostly Indian makes no sense. Therefore, choose language according to your geography and audience.

4. Match with your name: Your username and profile name should match with each other. Suppose a user is coming to your profile with the username and your profile name says something else, it may leave the audience confused.

5. Avoid numbers, emojis and special characters: These will keep your audience away from your content. Make the search experience as simple as possible for other users. So, these are a big NO.

The good thing is you can change your Instagram handle whenever you want. So, if your reach has not been so great due to these points, it is time to fix these.