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Instagram rolls back on its TikTok-style feed. Here is what is being changed

Ishita Srivastava
Ishita SrivastavaJul 29, 2022 | 15:28

Instagram rolls back on its TikTok-style feed. Here is what is being changed

Instagram. Photo: Unsplash

Congratulations! The Instagram gods have heard you. After Kylie Jenner, Kim Kardashian and many other Instagram users began raising complaints about Instagram’s new ‘test’, Instagram has pulled it down.

What was the problem: Instagram launched a new, full-screen version of posts on users’ main feed in order to push more video-styled content on the platform than photos, which users did not like and said that they wanted Instagram to be less of TikTok and more photo-based. (Read more here: Seeing only reels on Instagram? Kim Kardashian and Kylie Jenner are, and they're furious)

Instagram. Photo: Unsplash

Other problems that users were facing were the higher visibility of videos on Instagram, rather than photos; and rising Instagram recommendations on their feeds.

So what did Instagram say: When the head of Meta’s Instagram, Adam Mosseri heard users and Kardashian-Jenner complaining, he released a video on his Instagram page talking about the concerns users raised.

You can hear him here:

But his video wasn’t enough. Users, particularly Instagram content creators, kept commenting on his post about their issues with Instagram’s new test and sole focus on  video-styled content.

The latest: Finally, after 2 days of Mosseri addressing concerns, on July 28, Instagram announced that it is rolling back its test version which includes the full-screen version of posts.

Apart from that, Instagram will also be moderating the changes it has brought to the app’s algorithm – particularly reducing the videos showing up on the user’s main feed from accounts they don’t follow.

Mosseri told Platformer, “I’m glad we took a risk — if we’re not failing every once in a while, we’re not thinking big enough or bold enough. But we definitely need to take a big step back and regroup. [When] we’ve learned a lot, then we come back with some sort of new idea or iteration. So we’re going to work through that.”

Instagram. Photo: Pexels

Mosseri also told Platformer that Instagram will be reducing the amount of content, be it ads or posts from accounts people do not follow, from their main feed.

Thing to note: It is important to know that the rollback is temporary and Mosseri hasn’t specified how long the rollback will last.

Last updated: July 29, 2022 | 15:28
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