Except for the tech geeks, most people may have missed the news that there's a new Nokia phone on the market in India. I wonder if the post-iPhone/Android generations even know of a phone brand called Nokia.
Whether you have heard of Nokia or not, their story is definitely a must-know right now. The story of Nokia's rise, stability, and fall can easily be the story of today's tech giants too.
The latest: So, Nokia has launched its newest phone in India. It's the X30 5G smartphone in the 'premium' range.
Introducing Nokia X30 5G, with low light imaging, FHD+ AMOLED display, 3 years of Android OS and security updates and a body made of recycled aluminium. #PlayTheLongGame— Nokia Mobile India (@NokiamobileIN) February 15, 2023
Pre-book now: https://https://t.co/Sq1D9ODxhE pic.twitter.com/s6VaQM3Yxe
Leaked footage of Nokia employees before pricing their phones pic.twitter.com/4KpF2rfKYU— Royal Arsenal (@AtIeticoMadridd) February 15, 2023
So, is it a good phone to buy? Even those who don't talk tech and phones will tell you that it's NOT.
You can check out this comparison. The Nokia X30 is unnecessarily steeply-priced and doesn't really offer any value.
You must be wondering why a smartphone company would ever release such a product at all and still be in business. Now, that's the story of Nokia.
It was once THE tech/telecom giant in the world, like better than Apple in terms of market share today, and then lost all of that, came to the edge of bankruptcy, still chose the wrong trend, then came back to release more smartphones and is still in business despite being really bad at the job.
Why did Nokia fail? In a nutshell, Nokia failed because it refused to evolve for years and be on top of what was working for customers. And with its recent X30 launch, it seems like the company has not really learned any lessons.
The story of Nokia: By the time my parents ever bought me and my brother their first smartphones, it was already the generation of Samsung in India and iPhones for the rich ones. Before the Samsungs, there was a brief period of someone showing off their 'Spice' QWERTY keypad smartphones, and Blackberries (another Nokia story) only for adults.
But before this period was the time when my parents had the latest Nokia phones in their hands and it was all the rage. I distinctly remember the Nokia N70 with a sliding cover for its camera. Then there was the QWERTY keypad phone too.
He needs a Nokia, it’s indestructible pic.twitter.com/r670degxy6— myrthe 💛💐 FLOWERS (@nuediits) February 13, 2023
What happened? Then came Apple with its iPhone and it was a game changer.
Why should we know about Nokia today? Nokia is an example that even if a company is a market leader and there's no way they could be budged from the place, the fall can happen with a lack of innovation and keeping up with the competition.
So, maybe tomorrow, Google may lose its spot as the biggest search engine if it doesn't come up with the best competition to Microsoft's ChatGPT.
Also, this author wants Nokia to succeed so that it can bring back the funky phone designs and rid the world of the boring rectangles that can only change colours.
Creativity in design died when Nokia died ❤ pic.twitter.com/yWyopcUpMr— 𒆜 PENG STORE (@PengPhones) February 6, 2023