What will Twitter 2.0 look like under new CEO Linda Yaccarino?

Amrutha Pagad
Amrutha PagadMay 15, 2023 | 10:14

What will Twitter 2.0 look like under new CEO Linda Yaccarino?

Elon Musk announces Linda Yaccarino as Twitter's new CEO. Photo: Twitter/lindayacc, Getty Images

Twitter has got a new CEO and it's not Elon Musk's Shiba Inu Floki. Linda Yaccarino has been confirmed as the new CEO of Twitter. Musk made the announcement with a tweet saying that Yaccarino will be focusing on the business side of Twitter's operations while he focuses on product design and new technology. 


Yaccarino has resigned as the Chairperson of global advertising and partnerships at NBCUniversal. The advertising veteran is known for making NBCU $100 billion in ad sales in the past 11 years of her working there. She's also on the board of the World Economic Forum. 

Yaccarino's appointment as the CEO of Twitter is in line with most tech leaders choosing industry insiders to oversee business operations. But Elon Musk's decision stands out for a few reasons.  

What are Linda Yaccarino's plans for Twitter?

  • In her first tweet since the announcement, Linda Yaccarino said that she's looking forward to building the new Twitter 2.0 as X, the everything app, and that she shared Elon Musk's vision for the future of the social media company. 

  • Given Linda Yaccarino's expertise and connections, her focus is going to be on bringing on more advertisers to the platform and the crucial ad revenue to help Twitter survive. 
  • Since Elon Musk's takeover and the dismantling of the content moderation team at Twitter, most advertisers have left the platform, though some major brands remain. 
  • Twitter has been struggling to even pay rent for its California office building despite firing nearly 80% of employees. 
  • Incidentally, almost a month before the announcement, Linda Yaccarino had interviewed Elon Musk at a conference in Miami about Twitter and advertising's future and challenged his ideas. The clips of the interview are now going viral.

  • During the interview, Linda Yaccarino also asked Elon Musk whether he did consider giving advertisers the "influence" on shaping the social media company's decisions and whether he did reinstate the "influence council" made up of top advertisers to provide recommendations to the company. 
  • Elon Musk did not support Yaccarino's idea of advertisers influencing the company's decision-making and reinstating the council, stating that it would put freedom of speech in jeopardy. 
  • This statement has some Twitter users debating what will happen to Twitter's so-called "freedom of speech" policy with Linda Yaccarino on board. 
  • Some of Elon Musk's right-wing supporters called Yaccarino a "woke-ist" CEO with connections to the WEF, which they believe is trying to set up a tyrannical world government as part of the Global Reset Conspiracy theory.  

  • Other Twitter users questioned whether Yaccarino even understood how fake news works for her to tackle the issue on Twitter. 

  • Yaccarino had also raised the issue of rising hate speech on Twitter since Musk's takeover during the interview and the concerns of advertisers. On the other hand, Elon Musk recently shared a 2022 tweet by the Indian far-right website OpIndia, known for spreading fake news and hateful content.     
  • While Elon Musk and Linda Yaccarino may not agree on the same things, they do seem to agree on the effect social media has on children. 
  • Elon Musk once shared a report on research showing how social media pages of fictitious 13-year-olds were flooded with content on self-harm, eating disorders, and body image, while Yaccarino shared a report on US senators discussing the need to ban social media for children. 
  • Earlier this month, Linda Yaccarino had also quote tweeted to a live broadcast by Elon Musk suggesting Twitter live streams the 2024 Paris Olympics in high-res.    

It needs to be seen what becomes of Twitter or X, the everything app with Linda Yaccarino in the fold.  

Last updated: May 15, 2023 | 11:03
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