After Netflix, Disney+ is now looking to curb password sharing

Following in the footsteps of Netflix, Disney's CEO, Bob Iger, has announced that the streaming service Disney+ is proactively exploring measures to deter the sharing of account passwords among multiple users.

What

During a recent earnings meeting, Disney's CEO, Bob Iger, revealed that the company is actively working on a solution to prevent the sharing of account passwords for its streaming services.

Iger also mentioned that further details about this policy will be unveiled later this year.

Detailed approach

He further elaborated that Disney intends to revise subscriber agreements with updated terms and sharing guidelines within the current year. Additionally, they are planning to implement strategies for enhanced monetization, starting from 2024. Iger refrained from providing specific numbers regarding the extent of password sharing among users.

In 2024, Disney aims to introduce measures aimed at curbing password sharing. While some initial implementations might take place within the same year, the complete execution of these anti-password sharing initiatives is expected to be finalized in the subsequent year.

Following in Netflix's footsteps?

Disney's announcement comes shortly after Netflix introduced its own upgraded features to prevent the sharing of account passwords.

However, it remains uncertain whether Disney will adopt a similar approach to address location-based account sharing.

Disney's price adjustment

In addition to disclosing their intention to clamp down on password sharing, Disney Plus has announced an upcoming price increase for its Premium subscriptions. Effective October 12, the cost of Disney Plus Premium, which offers an ad-free experience, will rise from $10.99 to $13.99 per month for customers in the United States.