How Flipkart beat Amazon at the 'e-commerce war' this festive season
Amazon to Flipkart: Nothing wrong in selling churan and hing (Business Today)
Amazon and Flipkart are at it again. After the conclusion of the biggest online-sale of this year, both the ecommerce giants claimed similar sales figures. Flipkart took a minor lead claiming the sale of 15.5 million units against Amazon's 15 million. However, it seems Flipkart is not happy with the results. The company mocked Amazon for selling FMCG products like "hing and churan".
According to a report from ET, Amit Agarwal, Amazon India CEO, countered Flipkart's comment saying that, "People not only bought.. mobile phones, upgrading through an exchange offer or the appliance that they could not get access to in their city or a TV… or furniture they couldn't or the home appliance or the fashion they were looking to buy but they also bought churan and hing."
The company did not shy away from the fact and embraced it as an inflection point of ecommerce in the Indian market. On the other hand, Flipkart's chief executive officer Binny Bansal stated, "our focus was on mobile, lifestyle and large appliances, and that is what we believe customers want to buy during this time."
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