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BTS Army? Swiftie? Gen Zers in India are usually part of some fandom, it seems

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Dristi Sharma
Dristi SharmaDec 05, 2023 | 18:06

BTS Army? Swiftie? Gen Zers in India are usually part of some fandom, it seems

Every Gen Z in India aligns themselves with a specific fandom. Photo: Pinterest

Once upon a time, being part of a fan group was considered lame. For instance, time and again, many people have termed Swifties 'a cult'; and finding series, shows and artists that are underrated are often considered cool. However, a new study by Instagram has revealed that almost 90 per cent of Indian Gen Z are part of a fandom. 

The new survey

  • Instagram recently released takeaways from a survey of 5,000 Gen Z respondents across India, Brazil, South Korea, the United Kingdom and the United States.
  • The trend report is called "The Instagram Trend Talk" and it previews the trends expected to surface on Instagram in 2024.
  • The report also mentions that India is a 'trendsetter' and that too in various realms, including food, beauty, and fashion trends. 
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9 out of 10 are part of a fandom 

The study has several takeaways, including that every Gen Zer in India aligns themselves with a specific fandom, ranging from music to sports. 

  • This might include members of the boy band BTS Army, Taylor Swift, AR Rahman, Shreya Ghoshal, or Anirudh.
  •  But not just music, you can be a gaming enthusiast invested in Minecraft, Fortnite, Call of Duty, or Roblox too.
  • Now, if music or video games are not your thing, according to this survey, you can be a fan of any sport that you watch wholeheartedly.
  • Your affiliations can span anything from the Indian Cricket Team, FC Barcelona, Real Madrid, Royal Challengers Bangalore, and Chennai Super Kings.
  • The survey says that 9 out of 10 GenZ in India consider themselves part of a fandom

and

  • India has the highest percentage of sports superfans, as compared to Gen Z from other countries.

Did you get your simp card yet (mine is Taylor Swift, what about yours)?

Last updated: December 05, 2023 | 18:06
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