When J Hope appeared in the Louis Vuitton menswear show in January 2023, fans began to speculate that something big was about to happen. And they were not wrong.
The French luxury brand Louis Vuitton named the K-pop star and member of the boy band BTS as its new brand ambassador on Friday (February 24).
#jhope for #LouisVuitton. The Maison is pleased to announce that the world-renowned rapper-singer-songwriter, and music producer will be joining as new House Ambassador. #BTS pic.twitter.com/5UpIRLJeHz— Louis Vuitton (@LouisVuitton) February 24, 2023
In April 2021, BTS were collectively named a brand ambassador for LV, but the deal soon expired. With the group now taking a hiatus, its members are signing off on individual deals with fashion brands and are also preparing for mandatory army service.
The craze for K-pop and especially BTS is not new and brands especially fashion ones, have been on a hiring spree for the BTS members as the face of their houses.
SUGA— the multi-faceted artist and member of #BTS— is revealed as the latest Brand Ambassador and #ValentinoDiVas— Valentino (@MaisonValentino) January 17, 2023
In a new shoot with @GQMagazine, the rapper, songwriter, producer and performer is seen in #MaisonValentinoEssentials, #PierpaoloPiccioli's vision for the brand. pic.twitter.com/YLMEPOBBCa
J-Hope is joining Vuitton along with ambassadors like Jackson Wang, Deepika Padukone Bradley Cooper and Tahar Rahim.