What are the top 5 beauty trends of 2023? Let's decode and recreate them

Dristi Sharma
Dristi SharmaDec 17, 2023 | 12:00

What are the top 5 beauty trends of 2023? Let's decode and recreate them

With 2023 coming to an end, Google has released the most hyped beauty trends of this year.

From cloud skin makeup to faux freckles and cherry cola lips, explore these trendy looks and learn how to recreate them for a stunning appearance.

1. The Cloud Skin Makeup 

Thanks to Cloud Skin Makeup, Matte makeup has made a comeback in 2023. Here's a quick crash course on what cloud skin makeup means: It is a makeup technique that creates a soft, matte finish without appearing flat or shiny.


The look is meant to mimic the way clouds look when the sun shines through them. Super easy to achieve, this trend was coined by MAC Cosmetics senior artist Dominic Skinner.

How to get the look:

  • Primer: Start with a hydrating primer to create a smooth canvas.
  • Foundation: Use a lightweight minimal coverage foundation.
  • Highlighter: Use a liquid or cream highlighter.
  • Blush: Use a cream blush.
  • Powder: Use a light coat of loose powder to create a blurring effect on your face.
  • Bronzer: Use a matte bronzer to add dimension.
  • Setting spray: Finish with a setting spray.

Remeber: Use minimal products to create a matte makeup look. 

Here's a reference picture: 

PS: Cloud skin makeup is one of the brown girl-friendly looks. 

2. The Faux Freckles 

Even though this trend is not so much caught up in India, faux or fake freckles have created quite a stir in the west. Some people called it the Megan Markle effect.

In case you missed it, the Faux freckle trend basically means to create your favorite looks and adding fake freckles to it. There are various ways to create such looks, including a freckle pen, eyebrow pencils, and some people even use Heena.

Take that pen/Tube and start making dots on your face after the makeup.

Here's a picture for some reference:

3.  Cherry Cola Lips 

This year, tasty cherry cola lips made it to the top 3 of beauty trends. To create these lips, imagine the bottle of Coca-Cola with the two main colors - Red and Black.


Well, you will do the same for your lips. Take a dark color like black or dark blue as lip liners, then fill in your lips with lighter colors like light red or juicy pink gloss, and voilà, you're done.

Check out Kylie Jenner's picture for some reference: 

4. The strawberry makeup 

Thanks to Instagram and TikTok, Strawberry makeup has been on the top 5 trends throughout the year. Hailey Bieber also needs to be credited to make this look go viral.

Now here's what it means: 

The strawberry makeup trend is a clean base look with a flush of color on the cheeks and lips. It includes Dewy skin, Flushed cheeks, Faux freckles, and of course, Glossy lips.

How to create the look

  • Use a light base
  • Add contour
  • Use a cream bronzer for a sun-kissed look
  • Mix two pink and red cream blushes for a bright and dewy cheek
  • Add a small brown wing in the inner and outer corner of the eye
  • Line the lips to contour them
  • Add lip balm or lip oil (red colour) to finish off the look 

5. Latte Makeup 

After strawberry Makeup, we have another 'food-inspired makeup' called Latte Makeup. Imagine your favorite cup of Latte. Now, that is just the inspiration for Latte Makeup.


This trend involves layering shades of brown, tan, and gold to create a monochromatic effect. The look also includes creamy bronzers, rich brown eyeshadows, and nude lip products.

How to create the look: 

  • Use lightweight skin tints or a foundation of your choice that allows your natural skin to show through while providing sufficient coverage. 
  • Apply bronzer to areas where the sun naturally hits your face and chest for a sun-kissed look. Focus on your cheeks, bridge of the nose, and forehead.
  • Layer a nude blush with brown, olive, tan, or yellow undertones on the apples of your cheeks. 
  • You can go for a minimalist approach and use bronzer on the eyelids or you can also go for matte brown and nude eyeshadows.
  • Finish the look with a nude lip color, preferably in neutral brown tones or clear lip gloss. 

Which one is your favourite? 

Last updated: December 17, 2023 | 12:00
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