A VR company from Los Angeles is aiming to change the future of concerts

What if your entire idea of concerts changed - instead of going to one, you could bring one to the comforts of your living room along with the artist performing? Well, AmazeVR is trying to do just that.

What

Amaze VR, a Los Angeles based company that deals with using virtual reality, is on a quest to change the very essence of “going to a concert”. 

Amaze VR has started its very own chain of virtual concerts that bring popular artists straight to the place of your choice with their very own virtual reality simulation. This way you can witness the artist right in front of you for a personal concert, without leaving your home at any stage. 

The project has roped in top rated pop-artists like Megan Thee Stallion, UPSAHL and the most recent addition being American rapper T-Pain. 

How do they do it?

Though the very concept of these virtual concerts are to simplify the entire process of going to a concert, the production itself is far from simple.

• The virtual concert's production kicks off with meetings with the artist to decide on songs, visuals, scripts, attire, and choreography. 
• The performance is then recorded in a 12-hour session using an 8K stereo camera and a motion-controlled crane.
• A blend of in-house AI alongside external tools like Unreal Engine crafts the virtual stage, illuminations, and special effects.
• Post-production usually spans six to eight weeks, but release schedules align with the preferences of individual artists.

Is this the future of concerts?

The very question of making virtual concerts compete with real-life concerts, will be an easy push to offend hardcore music fans or concert-goers. However, there has been a a considerable amount of interest among a large group of people about this project, which is amped up with multiple big-names in the music industry collaborating with Amaze VR. 

The company is placing its faith in the factors outlined by the UN Environment Programme, which highlight how real-life concerts have the potential to exacerbate the climate crisis due to increased emissions from fan and artist travel, energy consumption, and the extensive production of merchandise.

AmazeVR's app made its first appearance on Meta App Lab and SteamVR on July 13th, ahead of its launch on several notable extended reality (XR) platforms, including Apple Vision Pro.

According to AmazeVR, the current pricing structure is centered on individual concerts. For example, after the launch, accessing the T-Pain concert will cost $6.99 for a one-year subscription.