Amazon's recent announcement about integrating ads into Prime Video content from January 29, 2024, signifies a significant shift in streaming services, offering ad-supported options alongside an ad-free premium tier.
In a recent email sent to Amazon Prime users in the US, UK, Germany, Canada, and other regions, the company informed users about the addition of ads. Starting January 29, users will encounter ads during their content unless they opt for a higher subscription plan.
As reported by The Verge, the introduction of ads will initiate on January 29 in the US, UK, Germany, and Canada, followed by France, Italy, Spain, Mexico, and Australia.
The specific implementation date for the Indian market remains uncertain.
In India, Amazon Prime costs Rs 299 per month or Rs 1499 per year, with an additional more affordable annual plan called Amazon Prime Lite, priced at Rs 799.
Amazon Prime Video now gonna start showing ads. Next is probably Netflix. So, in aggregate, we are all paying much more than we used to just for cable and have to endure more ads.— Wolfpack 🐺 Vishnu (@BlackVishnu) December 26, 2023
We've all been scammed. What a finesse by Big Tech yet again... pic.twitter.com/xl1O2STHDQ