Doritos is solving the noisy nachos problem with AI

Dristi Sharma
Dristi SharmaNov 30, 2023 | 16:05

Doritos is solving the noisy nachos problem with AI

Are you looking to snack while engaging in online meetings or gaming without the sound of crunching disrupting others? Doritos' new AI, Crunch Cancellation, might have the perfect solution for you.


Doritos Silent, also known as Crunch Cancellation, is a novel AI developed by Doritos, allowing users to eliminate the sound of munching during video calls, voice chats, or gaming sessions.


According to Doritos, this AI is trained on 5,000 different 'crunches,' ensuring it can detect and cancel various snack-eating sounds.


Initially available on PCs, this software will soon be accessible on mobile and other devices. It's tailored for situations where muting isn't practical, like during online gaming or active participation in calls.

Dylan Fashbaugh, lead developer at Brooklyn-based Smooth Technology, mentioned, "It works on anything that accepts a microphone."

"Crunch is one of the most distracting features that could throw someone off their game"
- Mustafa Shamseldin, chief marketing officer of international foods at PepsiCo, which owns Doritos.

How can you install it?

You can download the AI from here.

Once downloaded, installation is straightforward: install the AI and activate the Crunch Cancellation feature.

Will you try this?

Last updated: November 30, 2023 | 16:05
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