Baingan-flavoured condom from Durex. Stand by for some stir-fried sex

Are we now eating our condoms?

While the entire hype around flavoured condoms is in itself a matter of sweaty and steamy debate, Durex's latest will leave you stuffed.

The world's most famous condom company has launched a baingan-flavoured condom!

#BreakingNews: We're launching an exciting new savoury #condom range - Eggplant flavour! ???? #CondomEmoji pic.twitter.com/idA07EaiXC

— Durex Global (@durex) September 5, 2016

Eggplant (in American) or aubergine (in British English) isn't that gentrified in India. Baingan ka bharta in our tiffin boxes is nostalgia of a deeply embarrassing kind.

Now Durex wants us to relive those terrifying memories of school daze by luring us into putting baingan-flavoured condoms on!

Maybe you should avoid using the words 'Breaking' News if you're a condom brand. Might not be auspicious! https://t.co/McWtAdc8Ni

— Papa CJ (@PapaCJ) September 5, 2016

Dear Durex, please drop the idea of an eggplant flavoured condom.As they say, let baingans be baingans.

— Gabru Tippler (@MrTippler) September 5, 2016

Next what, bitter gourd-flavoured rubber? For a colon cleanse of the soul as we do it?

Eggplant flavoured condom, Durex? Sex ka bharta bana rahe ho, kya?

— Pratim D. Gupta (@PratimDGupta) September 5, 2016

Durex made an eggplant-flavored condom. Fine. Still doesn't explain why your dick is covered in parmesan cheese.

— Alison Zeidman (@alisonlzeidman) September 5, 2016

This "global launch" means brinjal emojis are the newest electronic yardsticks of coolness.

The funny thing is eggplant itself tastes like rubber. So Durex has launched condom flavoured condoms. Good job.

— Sahodaran Mustafa (@sidin) September 5, 2016

The funny thing is eggplant itself tastes like rubber. So Durex has launched condom flavoured condoms. Good job.

— Sahodaran Mustafa (@sidin) September 5, 2016

While we lauded Durex's campaign to have a condom emoji - all in the service of having good sex education, of course, and safe sex, the eggplant adventure isn't quite getting "planted" in us.

.@durex pic.twitter.com/7GhuRbbmbh

— ryan ???? (@ryxnf) September 5, 2016

Loading up on iron-y, are we?