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Ten reasons why you must date using an app

The integration of social media into online dating creates a level of authenticity and accountability that didn't exist before. The elimination of anonymity makes it safe and accessible, and even turns it into a social activity where your friends are involved. This makes it a more natural process reflective of dating the old-fashioned way - meeting through friends rather than having encounters with random strangers.

1. Personalised curation: Social networks give social dating apps the ability to generate as well as personalise curation for their users by knowing the types of people in their extended social circles.

2. Highly-relevant matches: Social networks have given social dating apps the ability to generate highly relevant matches for their users. Your friends are a good indication of the types of people you're drawn to and hence pooling friends of friends, and their friends' results in people with whom you share a lot in common.

3. Exclusivity: Social networks allows for "in-network" dating apps that introduce users to people within their social circles instead of random people nearby.

4. Transparency: Social networks help validate information like education, workplace, and mutual friends by pulling information directly from social networks like Facebook.

5. Trust: Related to transparency, you'll feel more comfortable actually meeting up with someone about whom you already have credible information. Plus, if you have a mutual friend you can get the scoop in advance. A positive word of mouth that results from trust helps attract additional users, so it can aid bringing in more users. Trust is not just a feel-good concept. There’s real return on investment from building trust. Read more here.