People are going nuts over Salman Khan's return as everybody's favourite "Prem", the iconic character that changed his career, in his upcoming Diwali release Prem Ratan Dhan Payo.This age of social media has opened up new avenues for marketing and promotions. If you thought it was only Shah Rukh Khan and Aamir Khan who came up with innovative ways to promote their movies, you're totally underestimating the "bhaijaan" of Bollywood.
After Hrithik Roshan used social media effectively to promote his action movie Bang Bang by giving "Bang Bang Dares: to many of his colleagues from Priyanka Chopra to Ranveer Singh to Salman himself, now we have Sallu Bhai leaving no stone unturned to promote his upcoming release and he's selected the most upbeat medium of it all - Dubsmash!
Dubsmash is now working as a mini-trailer for the movie and has already become a rage - Prem Ratan Dhyan Payo has officially become the most "Dubsmash"ed song already, and it is not just the fans who are doing it! Check these out: Waheeda Rehman and Helen
Prem Ratan Dhan Payo performed by the 2 most beautiful women pic.twitter.com/PvyufQ0Vhu
— Salman Khan (@BeingSalmanKhan) November 5, 2015
Shilpa Shetty
A video posted by Shilpa Shetty Kundra (@officialshilpashetty) on
Raj Kundra
Ok today we all gone mad!! @krishikalulla #Kaku @TheShilpaShetty @sonamakapoor @BeingSalmanKhan #PremRatanDhanPayo pic.twitter.com/RLye0JLoQk
— Raj Kundra (@TheRajKundra) October 30, 2015
Palak Muchhal
So much love from CapeTown #SouthAfrica for my song #PremRatanDhanPayo ?? @BeingSalmanKhan #SoorajBarjatyaji @rajshri pic.twitter.com/MD8OCHHLT6
— Palak Muchhal (@palakmuchhal3) October 26, 2015
Salman Khan time and again proves why and how he's the "bhai" of Bollywood! Contemporaries and juniors, learn a lesson or two!