From posing in front of forest fire to taking pics with casket, 5 times influencers went too far

Social media influencing is a full time career now. But many times the social media stars cross the line and land up in controversies. Here are 5 such incidents.

 |  3-minute read |   18-05-2022
  • ---
    Total Shares

Do you ever buy products that those Instagram influencers use in 2-minute videos and call them life-changing? Hopefully not! (we hope you know that they are paid do say so). But social media influencing is a full-time career now and all thanks to the endless hours we spend on social media. Many of them are actually helping their audience with the right information while others are not good with the game.

Several times influencers end up crossing the line and becoming the talk of the town for the wrong reasons. As a result, they lose followers followers also.

Here are 5 such incidents when influencers were rightly criticised for their unexpected social media posts.


In a recent video going viral on social media, a Pakistani social media influencer with 11 million followers on TikTok can be seen walking in a silver-colour gown in front of a forest fire.

The forest fire was a result of the devastating heatwave in Pakistan.

Humaira Asghar is receiving criticism for making a TikTok video right in front of a burning hillside.

The caption of the video which reads, "Fire erupts wherever I am," is worth criticising.

The social media star later said in a statement that she "did not start the fire and there was no harm in making videos”.

“She should have been holding a bucket of water to extinguish the fire instead of glamorising it,” Rina Saeed Khan Satti, an environmental activist and chairperson of the Islamabad Wildlife Management Board told AFP.


The pandemic forced people to stay inside the four walls. Mental health issues were on a rise when a fashion influencer decided she was going to 'help' people by providing them therapy sessions.

Santoshi Shetty started an initiative called Flying Cheese through which she was offering one-on-one therapy session and was charging Rs 1,500 for it. She was charging this to offer “positive vibes” and help people struggling with mental health issues.

So, basically, a non-professional decided to give therapy online in the middle of a pandemic.

Many mental health experts called her out and later she issued an apology.

The apology:


In another incident, a Miami-based social media influencer received obvious backlash for posing with the casket at her father’s funeral.

Jayne Rivera posted pictures of her standing right in front of her father’s casket with the caption, “Butterfly fly away. Rip Papi, you were my best friend. A life well-lived”.

She later said that the photos were taken with the “best intentions”.


Indian influencer Nitibha Kaul was also criticised for posting pictures with poor people for a photoshoot for SabyasachiXHM collection.

She posted pictures of her in the new collection with poor people in the background.

Many called this photoshoot “disgusting” for using poor people as a prop or aesthetics.

These pictures were later taken down from the platform.


Shushant Singh Rajput's death in June 2020 left the entire nation in shock.

On the other hand, TikTok influencer Mridul Madhok posted a clickbait video and asked people to follow him on other social media platforms for more details about Shushant's death.

This video recieved a lot of criticism acorss all platforms for sensationalising a sensitive issue.

You can watch the video here.

Have you ever seen such posts? Tell us in the comments.


Varsha Vats Varsha Vats @varshavats19

Varsha Vats believes in unbiased journalism, and loves writing on health, lifestyle, food, entertainment and anything other than politics. She is a Senior Sub editor at DailyO.

Like DailyO Facebook page to know what's trending.