Times of India doesn't have to try too hard make a royal mess of news and it knows this too well. But the nation's best-selling newspaper hit a new low by devoting the top of its half jacket to a sordid display of what it called Kate Middleton's "MARILYN MOMENT" at India Gate. The picture shows the Duchess of Cambridge and her husband Prince William kneeling to offer tributes at Amar Jawan Jyoti - one of India's most visited war memorials.
Oddly enough, with the caption reading "Kate's Marilyn Moment at India Gate", the newspaper describes the British royal couple's gesture a "solemn occasion" in which she had "anxious moments".
Talk about misplaced priorities, sexist editorial standards or just plain desperation to secure another million views!
Last year too, ToI splashed pictures of Deepika Padukone "flaunting her cleavage" in its supplement, inviting well-deserved ire from the Bollywood actress and sections of media and the public. It may be India's number 1 newspaper, but does it really have to bother about real news on its lead pages?
The answer's blowin' the wind, and in bold, literally. And even perverts in the newsroom know it.
For those living under a social media rock, Twitter has this to say about TOI's latest low:
A flying skirt is not news, "convented" or otherwise. Neither is the endorsement of sexism by the old boys' club https://t.co/63WVxEtOKS— Veena Venugopal (@veenavenugopal) April 12, 2016
The sexist & shabby reporting by TOI needs just one tweet from Kate Middleton - I am a woman. I have legs. You have a problem with that?— Naomi Datta (@nowme_datta) April 12, 2016
Incredible India: Atithi Devo BhavTOI: Atithi Babe'O Bhav— Aɗɨti (@Adi_ction) April 12, 2016
TOI editor: Will and Kate are here. Wait for her skirt to fly up. Journo: This is nonsense. Editor: Okay. Get me cleavage pics also.— Sahil Shah (@SahilBulla) April 12, 2016
TOI front page: Kate Middleton's Marilyn Monroe moment. Me: I need some real news. *opens Mumbai Mirror**reads only iChef commercials*— Sahil Shah (@SahilBulla) April 12, 2016
Superb investigative journalism by ToI! What moment to capture when someone is paying tribute at Amar Jawan Jyoti ???????? pic.twitter.com/tQzaWnkgL7— गीतिका (@ggiittiikkaa) April 12, 2016
And our Resident Wise had this to say:
The Times of India's Hustler, Playboy, Mastram moment! pic.twitter.com/IQDuD0CYgb— Kumar Shakti Shekhar (@shaktishekhar) April 12, 2016